Recently, iiXP Company Limited, a consultancy specializing in Digital Marketing and Customer Experience Management, a subsidiary of iiG and Salesforce Thailand, a leading global CRM platform provider from the USA, jointly organized a seminar titled “Digital Marketing Readiness: Navigating the New Era.” The event aimed to update marketing trends and introduce new technologies such as AI for businesses in the financial and insurance sectors.

The seminar was honored by the presence of Ms. Oil Kanchalee Sumleerat, Managing Director and Founder of Diginative Company Limited, a business strategy consultancy. She updated attendees on marketing trends in the financial and insurance sectors, including data collection through omnichannel methods that enable deeper customer insights. She also discussed shifting business focus towards current customers through personalization, leveraging behavioral data for more effective lead management, resulting in higher-quality leads.

Additionally, the event covered the utilization of technology in sales and provided updates on data-related technologies from Salesforce, as well as services from iiXP designed to enhance marketers’ efficiency, speed, and effectiveness.